Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

Decide On Your Offers: While you probably have generic ppc marketer campaigns running year-round to keep leads coming in, now could be a great time to get specific. And, this is just what we mean by determine your offers.

Put your best products and services forward. Bundle them, discount them, or rely on them as enticement offers - however you have used them, NOW is the time to obtain what your offers are going to be in order.

This is very important because . . .

Choose Effective Keywords: As you may have learned, as a way to promote specific services with pay-per-click marketing, you will need to choose specific keywords. Now's virtually no time to be general. Again, your year-round campaigns could possibly be geared to maintain traffic and leads flowing into the site.

But, since many retailers make bulk of their sales during the holiday season, you want sales - not leads you could convert later (although that's nice too).

So you will need to know the pain you are going to be offering in order to choose the most effective keywords because of these offers.


Decide on a Budget: Ahhh, the "B" word - it's something every affiliate marketer has to be cognizant of. In order to use your budget most effectively - no matter how large or small it could possibly be - choose your products offerings, so because of this, your keywords well.

Run Split Tests: Piggybacking for the last point, you may want to start running some small, split-test campaigns now to determine which PPC offers are paying off. That way, when consumers turn their focus on online shopping, you may be well prepared to own your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is best when you test, test, make sure study, study, study the outcomes of those tests.

In order to get even more prepared the coming year, decide ok now what info you desire to glean from this year's PPC campaigns.

Good luck with your ppc marketing efforts - and, to not rush the summer season, but . . . happy holidays!